LADY GAGA x ADOBE
July & September 2020Graphic design
Analog & digital
In July and September 2020, Adobe launched two creative challenges in cooperation with Lady Gaga.
For both posters I worked with both digital components which were provided by Adobe and analog components which I scanned and transformed to my liking. I found the fusion of both to be a completely new way of creating for me and learned a lot in the process of working with Photoshop so massively, as opposed to creating in InDesign, which I usually preferred.
For both posters I worked with both digital components which were provided by Adobe and analog components which I scanned and transformed to my liking. I found the fusion of both to be a completely new way of creating for me and learned a lot in the process of working with Photoshop so massively, as opposed to creating in InDesign, which I usually preferred.
Competition #1
The first poster was about visualizing your own perspective on the world that Lady Gaga built with her new album Chromatica.
To me, the album is very much about opposites: Pain and happiness, battle and harmony, sound and silence, dancing and crying. I have the feeling that by learning to accept both extremes we can learn to find equilibrium: We can dance despite the pain, we can accept the battles we’re facing and still fight for harmony. In regards to this, the fusion of analog and digital components seemed very fitting to me.
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Competition #2
The second poster was about designing a poster to the song “Rain On Me”.
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